Through proprietary linking technology, advanced systems architecture and a massive data repository, idiTARGET provides actionable intelligence to support a wide range of digital and offline marketing efforts for virtually any customer acquisition or branding use case.
idiTARGET is powered by the same proprietary technology that powers IDI’s flagship information solution, idiCORE. Now organizations can experience the advantages of machine learning and advanced analytics traditionally reserved for fraud prevention and identity verification by customers such as law enforcement agencies and insurance carriers, while only leveraging alternative, non-regulated data to support marketing and branding efforts.
Standard Append: idiTARGET helps organizations glean deeper insight into customers and prospects by completing consumer profiles. Better understanding the consumer allows for efficient audience selection, more targeted messaging, and higher conversions. More details.
Location Data (geofencing): Using advanced geo-temporal (place and time) targeting, idiTARGET can identify* consumer location preferences that indicate behavior specific to your target audience. More details.
Look-alike Modeling: After better understanding your top customer profiles, use idiTARGET to model against the entirety of the US population to find prospects with closely related attributes.
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*In compliance with digital marketing industry best practices, idiTARGET does not deliver linked, non-identifiable data, such as device IDs, directly with identifiable individual consumer data. While consumers can be individually identified using geotemporal location analytics, delivered identifiable data will not be linked to non-identifiable device data.